COSCO Soap was popular as the first soap manufacturer in Bangladesh after its independence. As the first transparent glycerin soap in Bangladesh, it has been widely recognized by people from all walks of life.
However, despite the monopoly of COSCO Soaps until the 1990s, the popularity of these soaps has gradually declined since then. These Soaps are rare in the current market. I will try to highlight why this once very popular Soap brand can survive in the current market.
The arrival of new competitors on the market –commander soap Industries Limited first introduced the Tejgaon industrial area in COSCO soap Bazaar in Bangladesh, which is COSCO Soap Bazaar in Bangladesh. Since then, various original and foreign Soap brands have been locals. Given these brands’ new customers’ needs, COSCO Soap is far behind different Soap markets. They never tried to change the product line.
In 190, when the soap company entered the national market, the lack of campaign activities required an appropriate campaign to attract customers. But COSCO Soap is always disrespectful. It was only in the 1990 s that there were too many competitions, but although there was no campaign, there were no problems with the company.
However, market share gradually decreased due to a lack of proper training due to competition. However, other brands advertise by making popular stars and increasing brand value.
The shortage of packaging has always used almost similar data wrapping designs at the beginning of the trip. Other soap signs have made wonderful changes according to the needs of that time. In this way, the main reason why the client’s attractiveness is not preserved.
Glycerin Soap, which did not provide clients with accurate information, has spread sensitive skin. Even if COSCO glycerin Soap is soaked in different hotels, this Soap is also used for washing many beds.
On the other hand, the contents of other beauty Soap foams are excellent. After using the aroma, ordinary people gradually formed the idea of COSCO Soap, which is unsuitable for using the body. COSCO has never taken active action to prevent this misunderstanding.
After reviewing the above foundations, we can understand that the popularity of COSCO Soap has become the market over time because there are no brands, campaign activities, or campaign activities.
