Are you thinking about advertising your business? You’ve heard in many places do digital marketing, but don’t understand how to do it? So this article is for you, because in this article I will share with you what digital marketing is and how to start.
Digital marketing is currently the largest and most advanced medium of business advertising.
Many also ask if it is possible to build a career by learning digital marketing, what income is here, what qualifications need to be, and for whom or digital marketing. Inshallah will get all the answers from this article.
What is Digital Marketing?
Digital marketing refers to the promotion of goods, institutions or brands through electronic media. In today’s world, using the Internet, we are now able to keep all the news at home and watch each other through live video conferences with people from far and wide.
Using this internet system, the business medium that has been developed is mainly what we call digital marketing.
More simply, we are constantly using sites like Facebook, Google, YouTube, etc. This site uses more target people like you. Since there are many audiences here, if we can promote our products here, we can easily get customers.
And for this audience, we call digital marketing the medium of promotion of our own products.
Why do digital marketing?
Before starting digital marketing, you must know why you will do digital marketing? But before I answer this question, I want to ask you something – do you buy all the products you see when you watch TV, or are they all important to you?
I think your answer will be “no”. Because the TV channel doesn’t know who’s actually watching the TV as the ads are being shown.
Now suppose you’re a single person and you don’t even have a child in your house, if you’re advertising a child’s dieper in front of you, do you have any benefit from seeing that ad, or is there any benefit to that company?
But it’s not going to help the company here, the money it spends advertising is all going into the water.
On the other hand, you’re watching a video on YouTube about how to make burgers, and in the middle of watching the video, an ad came up to see which best sauce for the burger or where to buy items to make burgers.
So how would this ad feel to you and would you be interested in buying that product from here? I think of course you will agree with me and of course the products of that company will be sold from this ad.
I think you understand what I mean. Yes, through digital marketing we can easily find targeted customers for our products and the cost here is also relatively low.
How to start digital marketing?
First of all, your product should be presented through accurate information and interesting content according to which category of customer the demand is complete. You need to arrange content according to the type and demand of the product. And one of the most important things here is the making of sales funnels.
I see that 95% of bangladesh companies do not make sales funnels to sell their products and due to which their sales are relatively low.
It is possible to increase the cell by 2-3 times through sales funnel.
After creating your sales funnel, you need to think about which digital medium to start marketing and you need to have a good knowledge of that digital medium.
How many types of digital marketing?
Just as we can advertise in local business company or typical type marketing, digital marketing is of many types, but these seven mediums are very popular. In this article, I will discuss these 7 types of digital marketing in detail.
- Content Marketing
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Email Marketing
- SMS Marketing
- Web Analytics
Content Marketing:
In English it is called “Content is King”. Yes, that’s really true. In my marketing experience over the last 8 years I would say make content if you want to sell something.
Content is to digitally publish a product, subject, or book that describes its attractiveness through blog posts, pictures or videos. Digital advertising of various products is also contusion
Search Engine Optimization:
Search engine optimization is an organic traffic generation mathed. On Google, we constantly search for information, write something and search it is called keyword, and searching for this keyword can see a lot of results. But in the midst of many results, we look at the 10 results that we show on the first page.
No one visited the site on the second or third page.
Search engine suppies or SEOs mainly review search results on your website Google, Yahoo Being or any other search engine. THE MINISTER OF STATE IN THE
If you can properly see your content, when a visiter searches google or any other search engine for the desired subject, if your website or content is shown early, you will easily get free audience and your sales will definitely increase.
Because currently people search from Google or search engines before buying a product and first research things and then make decisions.
That’s why search engine optimization is one of the means for your digital marketing.
Search Engine Marketing:
Search engine marketing is basically paid marketing math. When someone writes something and searches on various search engines, sometimes our content search result may not show it early. Because here you’re not just writing content alone, many others are making content about the same thing and competitioning to be the first of the search results.
Each search engine has an option to advertise and they show content early in search result for money.
For many, things may seem a little complicated. If I show me a little like an example, I think it will be a little easier for you to understand.
Search Engine Marketing
Look at the picture of the above, when I searched “what is search engine marketing”, the first 4 results appearing on Google are smaller with a dissonal “Ad” meaning advertisement. Those websites or companies are advertising here with money to Google.
And when someone is searching by writing their targeted keyword, their content is showing google early. We call it the PPC campaign. Content marketing can be done in many other such cases. I hope you understand.
Social Media Marketing:
What exactly does social media marketing mean? Generally speaking, the sites we use for social communication through internet browsing every day are social media, and if we promote products through these means, it will be social media marketing.
For example, social media sites including Twitter, Pentrest, Instagram, YouTube, Facebook, Reddit, Tombher, Linkedin etc.
Bangladesh and the whole world are now relying a lot on social media, and we all like to share our own lifestyle on social sites. That’s why these social media sites are very noisy.
If you use this opportunity as a marketer, you can increase your product cell manifold. This social site can be worked out in 2 ways.
1. Free Marketing Mathed
2. Paid Marketing Mathed
You can find a buyer by taking your product for free and creating and sharing beautiful content on social sites. You can also take your product to many by advertising for money on every social media.
Email Marketing:
Email marketing is the most simple and quick way to reach out to your product’s advertising consumers through digital. It doesn’t matter what you’re selling. With one click, you can deliver your service to thousands of customers.
→ list of best email marketing services
You can deliver your product’s ads in a jififold by collection emails in different ways. It is likely to get a lot of customers.
But thinking about Bangladesh, I see that this marketing channel is not so popular yet. Because we still don’t care so much about using emails. That’s why I don’t think this channel will help you too much if you want to work in bangladesh market.
But know this, “Email Marketing is the Life Blood of Digital Marketing”.
Yes, those of you who are working on international digital marketing, affiliate marketing or CPA marketing know that email marketing is called the blood of digital marketing. That means you understand how important email marketing is in digital marketing.
SMS Marketing:
There was a time when mobiles were not so prevalent, but we all use mobiles now. And this mobile can be a very beautiful medium of marketing. Every day I woke up and saw very little that messages from mobile companies had not come.
Mobile companies mainly promote their various products through mobile SMS and we call this medium of promotion SMS marketing.
You can advertise your product with the help of a media partner through this mobile SMS even if you want. It can be done at a very low cost, and if you can build sales funnels beautifully, it is possible to increase sales much more from this marketing.
Web Analytics:
Web analytics is how many people visit your web site to analyze through various sites or software how many people are visiting from a region. In a word, analysis of detailed information about the visiter of a web site is called web analytics.
Many of us are familiar with Google Web Analytics, Being Web Analytics and Yahoo’s Web Analytics. These provide information including the information on the visiter of one of the websites.
There are also numerous other methods of digital marketing. And our ICBD agency provides all kinds of services to this digital marketing. Thank you
